Sneakpeek’s New Box Look

Call it a glow-up, a rebrand, or a mommy makeover—at SneakPeek, we’ve been making some big changes to our look. And we can’t wait to tell you all about them.

You may have noticed the SneakPeek At-Home Gender Test is rocking a new gold-hued style these days, but there’s more than meets the eye to these outer tweaks. To learn the “why” behind all the changes, let’s unpack our new yellow SneakPeek test box design.

What’s In Our Makeover

Incredible science deserves incredible designs. While we loved our old box, we knew it was time to update our look to better reflect the quality of our top-rated home testing. That’s why we created a box that’s eye-catching, informative, and most importantly, useful.

Check out the primary changes to our box design that make it even more user-friendly and engaging:

• Yellow color – You probably noticed our new sunny shade first—and that’s for a reason! We wanted our packaging to reflect the excitement of pregnancy and of discovering your baby’s gender, and we think the cheerful, optimistic yellow does just that.
• Value-enhanced text – We know that when you’re shopping for baby products, you’ve got a lot on your mind. That’s why we’ve added easy-to-read text to our box. Customers will know exactly what they’re holding, how to use it, and why our brand is different. In fact, unlike our old box, our new design notes our value props, including our test’s one-of-a-kind over 99% accuracy¹ at only 6 weeks into pregnancy, our money-back guarantee, and our commitment to making your gender reveal as easy as 1-2-3!
• Built-in mailing label – One of the most exciting additions to our new box design? Built-in shipping. When you complete your test, the box becomes the vessel to send your sample back to our lab. Simply collect your sample, pop it in the box, add the free mailing label on the designated area, and you’re good to go. Not only does this simplify the process, but it also supports our sustainability efforts by eliminating the need for extra return packaging. We also recycle every box that’s sent back to us, ensuring a healthy planet for your future family.
• QR code – Once you receive your box, you may suddenly feel like you have a million and one questions running through your mind. That’s why we’ve included a QR code that links directly to our website. Easily access FAQs about our test, our brand, and the science behind baby gender testing—all from the palm of your hand.

Myriad & SneakPeek—A New Partnership

You may have also noticed a new logo at the bottom corner of our box. Well, we think it’s time to introduce you to our new friend-in-parenting—Myriad Genetics!

In late 2022, SneakPeek officially joined Myriad Genetics, a worldwide leader in genetic testing. With over 30 years of experience in the field, Myriad is helping us reimagine what’s possible with baby fetal sex testing and other women’s health testing solutions.

What exactly is Myriad bringing to the SneakPeek family? Here are some exciting things to look forward to with our partnership:

• Industry-leading test result accuracy and reliability
• Greater test accessibility (Myriad works with over 60,000 providers in the US and 7,000 OBGYNs)
• Improved features for our current test products
• Enhanced customer service with expanded capabilities
• New genetic testing solutions for your family

With a shared mission to make genetic testing more accessible, accurate, and reliable, we’re joining forces with Myriad to further strengthen our focus on testing innovation and quality.

In fact, take a look at the new pregnancy testing options now available through Myriad, such as:

• Prequel® non-invasive prenatal screen – Stay informed about your baby’s future health and well-being with the Prequel® test. Through a healthcare provider’s order, you can use Prequel® to find out if your baby has an increased risk for conditions like Down Syndrome, Edwards Syndrome, or Patau Syndrome—all at just 10 weeks into your pregnancy.
• Foresight® carrier screen – Your health and medical history play a major role in your baby’s future. Foresight® can help you prepare for any chances that your baby may inherit parental genetic conditions, like cystic fibrosis and spinal muscular atrophy. Backed by over 20+ peer-reviewed publications and 900,000 screened patients, this test provides reliable answers to your questions regarding genetic conditions.

It’s Still the Same Test

We may have changed on the outside, but we’re still the same over 99% accurate¹, DNA-based baby gender test on the inside. Our new box design simply serves as a more effective (and more eye-catching) tool to ease home testing experiences.

If you’re new to the SneakPeek At-Home Gender Test, our box makes it easy to get acquainted. However, we’d love to give you more insight into what’s inside. Our SneakPeek At-Home Gender Test includes these trusted and easy-to-use features:

• Simple blood collection – Our test works by analyzing fetal DNA found in the mother’s blood. How do we collect this blood sample without a lab? With the SneakPeek Snap! This microneedle-based device collects capillary blood through the upper arm at the skin’s surface, which makes it completely painless for most users. Plus, there are no messes here. The Snap instantly collects and stores blood in a snap (or technically, in about 1 to 4 minutes).
• Easy lab shipping – Once you’ve collected your sample, it’s time to ship it to the SneakPeek lab for processing. With our new design, you can easily ship your sample in the same box in which you received your test, which supports our sustainability efforts. To make our process even more sustainable, we also recycle 100% of the boxes returned to us.
• Fast and trusted results – You’ve already waited at least 6 weeks—why wait any longer? With our ultra-fast processing times, you can receive your quadruple-checked results (three lab team members and one proprietary algorithm) the same day our lab receives your sample. Even better? You can request to have your results emailed to someone else so that you can discover whether you’re expecting a little Miss or a little Mister at a gender reveal party surrounded by family and friends.

New Look, Same SneakPeek

We may be rocking a brand new look, but we’re still the same trusted SneakPeek on the inside—and we’ve never felt more like us.

Whether you’re a first-time parent or a seasoned pro, our innovative packaging and reliable genetic science are here to support and empower your pregnancy. If you have any other questions regarding our new design or test options, read more about the SneakPeek At-Home Gender Test or contact our team.